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Infusing cannabis firms with Fortune 500 expertise.

Our Process


Canna-Consulting applies a management consulting framework to tackle the distinctive and complex elements of the cannabis sector. These obstacles encompass the intricate web of state and local regulations and a highly competitive legal and illegal market.

We collaborate with our clients to examine their business, devise the best course of action, and formulate a comprehensive plan to implement the strategy. Our approach is grounded in professionalism, ensuring that we deliver top-notch results to our clients.



Our team of experts interviews key stakeholders to understand your business requirements deeply.

We then conduct an in-depth analysis of your financial and operational data.

Finally, we will work with your management team to review the findings and recommendations.

This process ensures that we clearly understand your needs and goals and are working together to achieve the best possible results.


Companies rely on our analytical skills to identify the best strategic approach for individual projects or the entire company.


This process involves setting strategic goals and creating a financial forecast aligning with short- and long-term goals. We create a strategic plan prioritizing the most critical areas through extensive research, analysis, and establishing Key Performance Indicators (KPIs).


Our team of experts will work with you to create a plan that is tailored to your specific needs and goals. We will ensure that the plan complements your company's objectives and includes financial goals and metrics to ensure accountability.



Canna-Consulting offers more than developing a strategic plan. We help our clients implement the plan.

Our level of involvement will depend on the client's preference, ranging from being an advisor to leading the project.

We are committed to supporting our clients throughout the execution phase and working closely with them to review and adjust the plan to achieve their objectives..


Our company offers consulting and capital introduction services to businesses in the cannabis industry.


We help you establish strong business practices, make sound decisions, and provide support during implementation.


As traditional financing options are limited in the cannabis industry, we can arrange introductions to potential sources of capital, leading to growth and expansion o­­­pportunities.

In a Meeting

Canna-Consulting consists of a virtual team of consultants with extensive experience in cultivation, distribution, and retail cannabis business lines. Among other things, our areas of expertise include:

  • Investor documents

  • Analytics

  • Application services

  • Business development

  • Software evaluation and selection

  • Dashboard design and development

  • Cash flow management

  • Project management


If you are searching for an investor to fund your cannabis venture, Canna-Consulting can help.


Our team has curated a network of private equity, family offices, and venture capital investors keen on investing in cannabis businesses.


Once a Canna Consulting client successfully passes our screening process, we arrange a meeting between a potential investor and a client and guide them through the entire funding process.


About Us


Canna-Consulting is a cannabis consultancy that offers a range of consulting services and in-depth cannabis industry knowledge to businesses in this emerging, exciting market.

We know that businesses in the cannabis industry face a unique set of organizational and business issues, from legal difficulties to social stigma to practical hurdles. With our experience and expertise, we can help you tackle those issues and meet your business’s goals.

We at Canna-Consulting have a diverse team of seasoned professionals with decades of Fortune 500, NASDAQ, and non-profit expertise. Our team members have worked for some of the most recognizable global firms, including Honeywell, Charles Schwab, Nestlé, United Airlines, Autodesk, and Genentech. This experience, coupled with cannabis-specific expertise, makes us uniquely positioned to help businesses in the cannabis space.

In addition to our virtual team, we partner with businesses and organizations to support the strategic and day-to-day operations of our clients.

Our role in your engagement doesn't stop after developing a strategic plan or recommendations. Instead, we support clients through the entire execution phase. Want to experience the expertise of Canna-Consulting for yourself? Contact us today to discuss how we can help you achieve your goals.

Contact Us


Have a project in mind? A question? Just want to get to know us better? We'd love to connect with you.


San Francisco, California

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Howard L. Green

Founder & CEO

San Francisco, California

Howard Green is the Founder & CEO of Canna Consulting, a San Francisco-based cannabis consultancy. As a business executive, Howard has a history of successfully building and leading global teams at Fortune 500 and NASDAQ companies – Honeywell, United Airlines, Charles Schwab, Nestle, and Autodesk.

Howard became interested in the cannabis industry in 2015. After several months of research and analysis, he joined a California marijuana company as Chief Operating Officer in 2016.

In response to an urgent need in the marketplace – lack of cohesive strategies, underdeveloped infrastructure, inexperienced operators, and supply chain challenges – Howard established Canna Consulting in 2017.

With decades of large-company success and hands-on cannabis industry expertise, Howard knew he was well-positioned to fulfill those mission-critical roles for legacy, early-stage, and emerging cannabis companies as an advisor. Under Howard’s guidance, Canna Consulting grew from offering consultations and business advice to working with investors seeking direct investment opportunities with Canna Consulting clients.

R. Mack, MS, MBA

Industrial Engineer

Atlanta, Georgia

S. Ferguson


Johannesburg, South Africa

S. Wright


London, England

B. Chen, CPA


San Jose, California

P. Peng, P.Eng

Computer Engineer

Toronto, Ontario

The Team

Collective Corporate Experience

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